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‘Our forgotten sense’: Terry Jacobson on the rise of scent marketing in Asia

So how did you get into scent marketing? “I’ve always been an ideas person and drawn to things that are a bit different. I was actually in the United States for a friend’s wedding and missed my flight home. I remember reading USA Today on how retailers can engage people in their store environments; there was […]

Source: ‘Our forgotten sense’: Terry Jacobson on the rise of scent marketing in Asia

Random sensory quotes

“Hit a tripwire of smell and memories explode all at once. A complex vision leaps out of the undergrowth.”

— Diane Ackerman