4DX features environmental effects (including moving seats, wind, water, scents, lightning, and fog) synchronised with the action on-screen, showcasing films in a format that aims to make viewers a part of the movie.

Source: New multi-format cineplex to open at Cornubia Mall

Random sensory quotes

People who read poetry, for example, like the feel, the heft and the smell of a book.

— Simon Armitage