Opened in 2012, Ultraviolet instantly became world-renowned for its ten-seat, multi-sensory, psycho-taste extravaganza, with wall-to-ceiling screens, a state-of-the art sound system and fragrance diffusion machine to create a 20-course culinary masterpiece.
Some users of the popular Chinese review site Dianping either haven’t noticed or don’t seem to care, though; the restaurant has so far earned an aggregate score of 4.5 stars (out of five) and has a few glowing reviews.
Even more shamelessly, Queen’s is apparently pricier than Ultraviolet, with one Dianping reviewer appearing to complain of being charged RMB8,500 for a seat. (For comparison, a reservation at Ultraviolet usually costs around RMB6,000).
“Just wait and see if there is anyone willing to pay RMB8,500 for a steak that doesn’t even have a Michelin rating,” the user wrote.
Another review claimed that the average cost per person was RMB2,980.
Plenty of reviewers were also highly critical of Queen’s 3D. Wrote one: “A meal in this restaurant feels like a night at the club. Food was awful, and with this amount of money I can book a booth at Muse.”
Other reviewers alleged that the restaurant has been bankrolled using money people thought was going towards a gym membership. According to some, those members are now asking for their money back. Several accused the unidentified female owner of being a liar.
“Isn’t responsibility and honest the most important thing in business?” asked one reviewer. “Are you trying to get away with it with a simple announcement?”