BrandingCustomized Multi-Sensory CompositionsEmotionsMarketingMultisensorySmell

Meet the Scent Marketing Firm Winning the Battle for Your Nose – NBC News

Have you ever noticed the sweet smell of coconuts in the swimsuit department of a Bloomingdale’s? What about hints of fresh powder in the baby department?

That’s no accident. The number of businesses strategically scenting their spaces continues to multiply by the day.

“Our sense of smell is the most powerful of our senses, in terms of emotion, how we connect with experiences and how we remember things,” said Ed Burke, VP of Customer Strategy and Communications at ScentAir in Charlotte, North Carolina.

Source: Meet the Scent Marketing Firm Winning the Battle for Your Nose – NBC News

Random sensory quotes

Information is not knowledge. Knowledge is not wisdom. Wisdom is not truth. Truth is not beauty. Beauty is not love. Love is not music. Music is THE BEST.

— Frank Zappa