Mood Media’s playlist guru Danny Turner shares with us on how brands can use music to grab customers’ attention and heighten their in-store experience.“There is no single, larger contributing factor to a positive experience than having the music dialed in just right,” Turner said. “When I walk into a retail establishment, there’s no guarantee I’m going to see the end cap displays or the way a particular line of shirts has been folded. But what I can be certain of is, I’m going to hear what’s happening.”
When Turner and his team of 35 full-time music designers — all of whom are DJs, producers or music industry professionals — step in to work with a new brand, the first step is identifying its personality, he said.Are they familiar, or adventurous? Is there a degree of comfort, or a spirit of discovery? The inspiration is all over the store’s offerings.