BrandingEmotionsMarketingSound

How Brands Are Betting On Music, With Help From Pro Playlist Curators

Mood Media’s playlist guru Danny Turner shares with us on how brands can use music to grab customers’ attention and heighten their in-store experience.“There is no single, larger contributing factor to a positive experience than having the music dialed in just right,” Turner said. “When I walk into a retail establishment, there’s no guarantee I’m going to see the end cap displays or the way a particular line of shirts has been folded. But what I can be certain of is, I’m going to hear what’s happening.”

When Turner and his team of 35 full-time music designers  — all of whom are DJs, producers or music industry professionals — step in to work with a new brand, the first step is identifying its personality, he said.

 Are they familiar, or adventurous? Is there a degree of comfort, or a spirit of discovery? The inspiration is all over the store’s offerings.

Source: How Brands Are Betting On Music, With Help From Pro Playlist Curators

Random sensory quotes

Dance music is like a virus: it has affected so many different genres.

— Avicii