Hennessy, the world’s best-selling Cognac, today launches a new consumer experience that brings to life its unique savoir-faire and Cognac-making process – a nod to the thriving category and its unprecedent growth. Making its U.S. debut at Industry City in New York, “Le Grand Voyage” is a journey into the rich and distinct world of Hennessy that uses multi-sensory elements to showcase the nature, people and know-how of a dynasty spanning 250+ years and a process perfected by tradition.

Source: Hennessy Presents Le Grand Voyage: A Voyage of Vision and Imagination

Random sensory quotes

“There are children playing in the streets who could solve some of my top problems in physics, because they have modes of sensory perception that I lost long ago.”

— J. Robert Oppenheimer