Hennessy, the world’s best-selling Cognac, today launches a new consumer experience that brings to life its unique savoir-faire and Cognac-making process – a nod to the thriving category and its unprecedent growth. Making its U.S. debut at Industry City in New York, “Le Grand Voyage” is a journey into the rich and distinct world of Hennessy that uses multi-sensory elements to showcase the nature, people and know-how of a dynasty spanning 250+ years and a process perfected by tradition.

Source: Hennessy Presents Le Grand Voyage: A Voyage of Vision and Imagination

Random sensory quotes

Taste refers to the past, imagination to the future.

— Mason Cooley