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Food and drink firms need to better exploit consumers’ senses – including smell, sight, sound and touch – in their new product development (NPD) if they are to tempt them towards new taste experiences and reformulated products, a leading pioneer of ‘gastrophysics’ has disclosed….

Source: https://www.foodmanufacture.co.uk

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Random sensory quotes

“Everything I buy is vintage and smells funny. Maybe that’s why I don’t have a boyfriend.”

— Lucy Liu