Food and drink firms need to better exploit consumers’ senses – including smell, sight, sound and touch – in their new product development (NPD) if they are to tempt them towards new taste experiences and reformulated products, a leading pioneer of ‘gastrophysics’ has disclosed….

Source: https://www.foodmanufacture.co.uk

Random sensory quotes

I’ve got a vendetta to destroy the Net, to make everyone go to the library. I love the organic thing of pen and paper, ink on canvas. I love going down to the library, the feel and smell of books.

— Joseph Fiennes