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Food and drink firms need to better exploit consumers’ senses – including smell, sight, sound and touch – in their new product development (NPD) if they are to tempt them towards new taste experiences and reformulated products, a leading pioneer of ‘gastrophysics’ has disclosed….

Source: https://www.foodmanufacture.co.uk

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Random sensory quotes

One of the jobs of a manager is to instill confidence, pump confidence into your people. And when you’ve got somebody who’s raring to go and you can smell it and feel it, give ‘em that shot.

— Jack Welch