BrandingCommunicationInterestingMarketingSoundVisual

Dutch Airline’s Luggage Tag Doubles As An Audio Tour Guide To Amsterdam

Netherlands-based airline KLM is showing it cares for its customers far beyond the arrival gate with a new innovative technology that helps travelers explore their destination more easily. The KLM Care Tag is an audio luggage tag equipped with GPS that provides travelers with tips and tricks for getting around Amsterdam.

Source: Dutch Airline’s Luggage Tag Doubles As An Audio Tour Guide To Amsterdam

Random sensory quotes

Online marketing rarely is able to appeal to more than two senses – yet offline often (if utilized the right way) represents the option of multi sensory appeals.

— Martin Lindstrom