The Olfactory Internet is upon us, and data protection now has a smell that’s targeted at shielding users from unprotected Wi-Fi and unsecured web sites.
Dutch experience designer and self-described “escapist and empiricist” Leanne Wijnsma, along with filmmaker Froukje Tan, have created and documented the concept of associating data leakage with a real-world smell.
The idea came from comparing gas leaks and data leaks. Odorless gas can be deadly so a scent is added to protect people from harm. Wijnsma is using that same concept with data.