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Neurologists say the smell of chocolate can evoke childhood memories

Three brothers who are leading chefs are helping people to recover their sense of taste or smell by reviving childhood memories.

Jordi, Joan and Josep Roca are developing personalised menus with neurologists, psychologists and nutritionists to arouse lost senses.

Cancer treatment, depression or loss of memory can affect the olfactory cells in the nose or taste cells on the tongue and in the throat, a problem that affects about 17 per cent of the population.

Jordi Roca, 40, began experimenting after a friend, Oriol Blanes, also a cook, complained that he could no longer taste his food. Jordi, along with Joan, 55, and Josep, 53, are behind the Michelin-starred El Celler de Can Roca restaurant, which has twice been voted the best in the world…..

Source: Chefs help sick to recover a sense of taste

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Random sensory quotes

My daughter Lila loves the smell of gasoline – she always says, ‘Mummy, keep the door open,’ when I’m filling up the car. I’ve heard it is one of the most preferred scents in the world – maybe that’s something to study for my next fragrance!

— Kate Moss