Apple Looks to Trigger Your Senses with Four ASMR Videos Shot on the iPhone | Branding in Asia

Apple has joined the growing trend of the ASMR experiential videos with its own series of autonomous sensory meridian response trigger clips – announced with four “Best enjoyed on headphones” videos shot on the iPhone.

The spots feature an array of audiovisual experiences, including Whispers From Ghost Forest, Satisfying Woodshop SoundsCrunching Sounds, and A Calm Rain at Camp.

Check ’em out:

Source: Apple Looks to Trigger Your Senses with Four ASMR Videos Shot on the iPhone

Random sensory quotes

Anyone who has become entranced by the sound of water drops in the darkness of a ruin can attest to the extraordinary capacity of the ear to carve a volume into the void of darkness. The space traced by the ear becomes a cavity sculpted in the interior of the mind.

— Steven Holl