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Advertising Can Target Markets Based on Sensory Imagery – Medical News Bulletin

Marketers design advertising campaigns to manipulate sensory imagery in hopes of persuading potential consumers to buy their products.

Like the physical distance associated with actual sensory experiences, imagined sensory images such as those used in advertising campaigns, can vary in what researchers call psychological distance. Psychological distance is how close or far a stimulus feels to an individual psychologically, regardless of the actual physical distance. Researchers have also studied temporal, spatial, social, and hypothetical dimensions of psychological distance and showed that these dimensions influence how people think and feel.

Source: Advertising Can Target Markets Based on Sensory Imagery – Medical News Bulletin

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Random sensory quotes

The charm of language is that, though it is human-made, it can on rare occasions capture emotions and sensations that aren’t. But the physiological links between the smell and language centers of the brain are pitifully weak. Not so the links between the smell and the memory centers, a route that carries us nimbly across time and distance.

— Diane Ackerman