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Advertising Can Target Markets Based on Sensory Imagery – Medical News Bulletin

Marketers design advertising campaigns to manipulate sensory imagery in hopes of persuading potential consumers to buy their products.

Like the physical distance associated with actual sensory experiences, imagined sensory images such as those used in advertising campaigns, can vary in what researchers call psychological distance. Psychological distance is how close or far a stimulus feels to an individual psychologically, regardless of the actual physical distance. Researchers have also studied temporal, spatial, social, and hypothetical dimensions of psychological distance and showed that these dimensions influence how people think and feel.

Source: Advertising Can Target Markets Based on Sensory Imagery – Medical News Bulletin

Random sensory quotes

“Son, a woman is like a beer. They smell good, they look good, you’d step over your own mother just to get one! But you can’t stop at one. You wanna drink another woman!”

— Dan Castellaneta