Marketers design advertising campaigns to manipulate sensory imagery in hopes of persuading potential consumers to buy their products.
Like the physical distance associated with actual sensory experiences, imagined sensory images such as those used in advertising campaigns, can vary in what researchers call psychological distance. Psychological distance is how close or far a stimulus feels to an individual psychologically, regardless of the actual physical distance. Researchers have also studied temporal, spatial, social, and hypothetical dimensions of psychological distance and showed that these dimensions influence how people think and feel.
Source: Advertising Can Target Markets Based on Sensory Imagery – Medical News Bulletin
