The name’s Bond. James Bond. And he’s about to have a dynamic new museum dedicated to him at the top of the Gaislachkogl Mountain in Sölden, Austria. Set to open on 12 July, the experience will see guests take a cable car to the summit and step inside a brand new, specially-built structure (designed to look like the lair of a villain) to take a journey through the cinematic world of Britain’s deadliest spy.
Called 007 ELEMENTS, the project features a collaboration between creative director Neal Callow (art director on Casino Royale, Quantum of Solace, Skyfall and Spectre) and Optimist Inc. head of design Tino Schaedler, and is described as an immersive, interactive, and educational experience that places visitors inside the universe of 007 while revealing how it is created. Visitors are taken on a multi-sensory journey, with emotive soundscapes, dramatic programmed lighting, and high-quality visual projections. The structure of the storytelling, the spaces within the building, and the dramatic movement between light and shadow have all been designed to give visitors an experience closer to a movie than a traditional museum
Located 3040 metres above sea level, the 1300-square-metre building has been constructed within the mountain and is arranged over two levels. Blending with its surroundings, the impressive structure reveals itself through a tunnel and unfolds into two main areas offering spectacular views of the Tyrolean valleys. The large windows frame views over the Ötztal Alps and locations used in the making of the 2015 film Spectre.
“Our aim with 007 ELEMENTS is to tell the story of the making of 007 films in an ultra-modern, emotive and engaging way. We want to use this incredible location to place our guests into Bond’s environment, and bring the stories to life in a unique and unforgettable way,” Neal Callow said. A timed exhibition, guests will purchase tickets for a specific time slot. The first half of the installation is programmed sequences. They are then free to explore the remaining galleries at their own pace.
007 ELEMENTS is accessed via the Gaislachkoglbahn Gondola in the resort village of Sölden.
More information is available at the Sölden website.