Tracy Pepe, whose company Nose Knows Design creates custom scents for the hospitality industry and others, is seeing an increase in the use of natural-based fragrances, as well as the growing practice of combining scents and experiences. “Adding scent to taste, touch or sound can help relate the overall experience back to the brand,” she says.
Source: Scented Cabins: Airlines Use Custom Fragrances to Accentuate Their Brand
