The “Flavors” drop reimagines the one-of-a-kind accessory in five new colorways — Bubblegum, Frozen Sun, Green Tea, Peach Sorbet and Cotton Candy — each of which are inspired by ice cream. In theme with the collection, the accompanying campaign imagery sees each new case perched atop matching frozen tubs like those in a real-life ice cream parlor.
The design itself mimics the nature of a puffer jacket, featuring parallel, puffed-up sections separated by blended stitching. On the top right side of the accessory, iconography reading “The Puffer Case” lines up with the iPhone’s camera cut-out, while the brand’s signature, handwritten logo resides in the bottom left corner.
The brand first claimed widespread prominence with a transparent phone case fronting a simple-yet-provocative statement: “Social media seriously harms your mental health.” Since then, Urban Sophistication has expanded its product offerings with a slew of apparel, hats, rings, bags, water bottles and more.
Each new iPhone Puffer Case will be priced at $65 USD. Urban Sophistication will launch one new style per day beginning November 23 and ending November 27. During the collection drop, the label’s entire webstore will be up to 60% off with Black Friday and Cyber Monday sales.