‘Thinking about beauty in a new way’: How brands are pursuing multi-sensory strategies in the digital world | Cosmetic Design

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From non-fungible tokens to augmented reality, and live commerce to the metaverse, major beauty brands are increasingly pursing multi-sensory strategies in the digital space, according to panel of industry experts.

Source: ‘Thinking about beauty in a new way’: How brands are pursuing multi-sensory strategies in the digital world