As competition and complexity in food and drink offers intensify, is sensory science vital to capturing elusive gaps in the market?
Source: Making sense of sensory
We have five senses in which we glory and which we recognise and celebrate, senses that constitute the sensible world for us. But there are other senses — secret senses, sixth senses, if you will — equally vital, but unrecognised, and unlauded. These senses, unconscious, automatic, had to be discovered.