Experience multiple multisensory orgasms with new NARS pop-up shop in London | Dazed Beauty

Last month, we reported that NARS was celebrating 20 years of their cult blush shade Orgasm with a limited edition collection of products inspired by the gold-flecked, peachy pink shade.

And now, NARS is marking this milestone by paying homage to the fan favourite with The O By NARS, a three-day pop-up store in London. Open to the public, the immersive, multi-sensory experience will be made up of five rooms through which guests are invited to indulge their senses and obtain the ultimate turn-on.

“Orgasm is special because it suits all skin tones. It’s flattering for so many women” founder Francois Nars told us. “I never anticipated its success. Looking back, I think the combination of the name and the shade made it so popular. I actually first created the name, then the shade – I wanted something shocking. I want people to remember the names and you can’t forget this one.”

The pop-up will be open from May 17-19 at The Old Truman Brewery, 91 Brick Lane, London E1 6QL. Regular admission tickets are free, with VIP tickets retailing at £20 and available at www.theobynars.com. The Orgasm range, which includes a Lip Tint, Multi-Use Palette and Highlighting Drops, will launch in the UK on May 15.