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Last month, we reported that NARS was celebrating 20 years of their cult blush shade Orgasm with a limited edition collection of products inspired by the gold-flecked, peachy pink shade.

And now, NARS is marking this milestone by paying homage to the fan favourite with The O By NARS, a three-day pop-up store in London. Open to the public, the immersive, multi-sensory experience will be made up of five rooms through which guests are invited to indulge their senses and obtain the ultimate turn-on.

As well as experiencing the world of Orgasm, guests will be able to purchase the brand new collection and get a limited edition t-shirt with Naomi Campbell – the face of the collection.

“Orgasm is special because it suits all skin tones. It’s flattering for so many women” founder Francois Nars told us. “I never anticipated its success. Looking back, I think the combination of the name and the shade made it so popular. I actually first created the name, then the shade – I wanted something shocking. I want people to remember the names and you can’t forget this one.”

The pop-up will be open from May 17-19 at The Old Truman Brewery, 91 Brick Lane, London E1 6QL. Regular admission tickets are free, with VIP tickets retailing at £20 and available at The Orgasm range, which includes a Lip Tint, Multi-Use Palette and Highlighting Drops, will launch in the UK on May 15.

Source: Experience multiple Orgasms with new NARS pop-up shop in London | Dazed Beauty